For self-published authors
A custom marketing plan
built around your book
Stop guessing. Get a genre-specific, step-by-step strategy tailored to your book, your audience, and your background — built on insights from over 50,000 self-published authors.
Genre-specific strategy
Delivered in minutes
One-time purchase
Why this works
Not just AI. AI shaped by 12 years of working with self-published authors.
Since 2012, ISBN Services has helped over 50,000 authors register and publish their books. We've seen firsthand what they struggle with, what questions they ask, which strategies work by genre, and which ones waste time. That experience is built into every playbook we generate — it's why the advice is specific, not generic.
50K+
self-published authors served since 2012
12+
years understanding what authors actually need
100+
genres covered — niche to mainstream
What's inside
Eight sections. Everything you need to launch and grow.
Not a generic checklist. A plan built from your book's actual data — title, genre, description, your background, your audience.
Book Positioning
BISAC categories, Amazon browse nodes, target reader profile, 3 comparable titles, and your unique selling proposition.
Amazon Setup
Rewritten product description, 7 backend keywords, pricing recommendation, and a Kindle Unlimited vs. going wide recommendation for your genre.
Platform Checklist
Which author profiles to set up, in what order, why each one matters for your specific genre — and which ones to skip for now.
Reader Review Strategy
How to get early reviews without violating Amazon's rules — ARC readers, review request timing, what works, and what can get your book flagged.
Audience Growth
Your primary platform, how to start from zero, what to post, genre-specific reader communities, and how to build an email list.
Copy Pack
Ready-to-use launch email, social posts for Instagram, Facebook, X, and TikTok, an ARC request email, and short and long author bios.
Amazon Ads Kit
Genre-tuned keyword list, recommended campaign types, starting bid ranges, two pre-written ad headlines, and an ACOS target for your price point.
Next Steps
Prioritised actions for this week, this month, and the next six months — plus the most common mistakes authors in your genre make.
How it works
From purchase to plan in minutes
1
Answer 8 quick questions
Tell us about your book and a little about yourself — your background, social presence, and email list. Takes under 2 minutes.
2
We build your plan
Our AI generates a personalised strategy using your book's data, your genre, and your answers. No templates — every plan is different.
3
Download and start
Your playbook arrives by email as a PDF within minutes. Eight sections, fully written, ready to act on today.
Who it's for
Written for authors who are done guessing
Most marketing advice for self-published authors is either too generic to be useful, or assumes you have a team and a budget. This is different.
Just published, not sure where to start
Your book is live on Amazon and you don't know what to do next. Your playbook gives you a specific, prioritised action plan for the first 30 days.
Getting some sales, but growth has stalled
You've done the basics but momentum has flattened. Your playbook identifies the channels and tactics most likely to break through for your genre.
Tired of advice that ignores your genre
What works for romance doesn't work for business books. Your playbook is built around how readers actually discover and buy books in your specific category.
Why $19
The strategy a consultant would charge $500 for
An experienced book marketing strategist charges $200–$500 for a single consultation. We use AI to deliver a more thorough, data-driven plan at a fraction of the cost.
Built from your actual book data
Not a fill-in-the-blanks template. The strategy is generated from your title, genre, description, and answers.
Actionable from day one
Every section includes specific actions, not vague advice. The Copy Pack alone saves hours of writing.
One per book, no subscription
Pay once for each book you want a plan for. No recurring fees, no upsells required.
Custom Marketing Playbook
$19
One-time · Per book
- Book Positioning & Amazon Categories
- Optimised Description + 7 Keywords
- Platform Setup Checklist
- Reader Review Strategy
- Audience Growth Strategy
- Ready-to-use Copy Pack
- Amazon Ads Starter Kit
- Prioritised Next Steps
FAQ
Common questions
Is this really personalised to my book?⌄
Yes. The playbook is generated using your book's title, genre, description, and your answers to 8 questions about your background and audience. Two authors writing thrillers will get different plans if one is a former detective and the other is a retired nurse — those details change the marketing strategy significantly.
How long does it take to receive?⌄
Your playbook is generated and delivered by email within a few minutes of purchase. You'll receive a PDF you can save, print, or work through on screen.
What if I write in a niche or unusual genre?⌄
The strategy is built around your specific genre and reader audience — not a generic author template. Niche genres often have dedicated communities and platforms that mainstream advice ignores. Your playbook will address where your actual readers spend time online.
How is this different from just asking ChatGPT for marketing advice?⌄
Generic AI gives generic advice. Our playbook is built on 12 years of working directly with self-published authors across every genre — we know what actually works, what's a waste of time, and how the advice changes depending on whether you write cozy mysteries or business books. That knowledge is baked into what we generate, not bolted on afterward.
My book is already published. Is a launch plan still useful?⌄
The core playbook is designed for authors at any stage — whether you published yesterday or two years ago. The positioning, Amazon setup, platform checklist, copy pack, and Amazon Ads kit are all immediately actionable regardless of when you launched. The 30-Day Launch Plan is available as a $4.99 add-on for authors who want to plan a re-launch or haven't published yet.
I already have an ISBN Services account. Do I need a new account?⌄
No. If you registered your ISBN with us, your book data is already on file. Log in to your account, visit your book's page, and you'll see the option to get your playbook there — your book details will be pre-filled.
Can I get a playbook for more than one book?⌄
Yes — each playbook is for a single book. Each book has its own genre, audience, and context, so each gets its own strategy. Repeat purchases are $14.99 since your author profile is already on file.
Ready to stop guessing and start growing?
Answer 8 questions. Get a complete marketing plan. Start today.
One-time · $19
Delivered by email in minutes
One per book
Custom Marketing Playbook — $19
Tell us about your book
One-time purchase · Delivered by email in minutes