Custom Marketing Playbook

(Check Out Our Customer Reviews)

$19.00

Custom Marketing Playbook — ISBN Services

A custom marketing plan
built around your book

Stop guessing. Get a genre-specific, step-by-step strategy tailored to your book, your audience, and your background — built on insights from over 50,000 self-published authors.

Get Your Custom Playbook — $19
Genre-specific strategy Delivered in minutes One-time purchase

Why this works

Not just AI.
AI shaped by 12 years of working with self-published authors.

Since 2012, ISBN Services has helped over 50,000 authors register and publish their books. We've seen firsthand what they struggle with, what questions they ask, which strategies work by genre, and which ones waste time. That experience is built into every playbook.

50K+
self-published authors served since 2012
12+
years understanding what authors actually need
100+
genres covered — niche to mainstream

What's inside

Eight sections.
Everything you need to launch and grow.

Not a generic checklist. A complete plan built from your book's actual data — title, genre, description, your background, and your audience.

🎯
Book Positioning
BISAC categories, Amazon browse nodes, target reader profile, 3 comparable titles, and your unique selling proposition.
📦
Amazon Setup
Rewritten product description, 7 backend keywords, pricing recommendation, and KU vs. wide recommendation for your genre.
✅
Platform Checklist
Which author profiles to set up, in what order, why each matters for your genre — and which ones to skip for now.
⭐
Reader Review Strategy
How to get early reviews without violating Amazon's rules — ARC readers, timing, what works, and what gets books flagged.
📈
Audience Growth
Your primary platform, how to start from zero, what to post, genre-specific communities, and how to build an email list.
✍️
Copy Pack
Ready-to-use launch email, social posts for Instagram, Facebook, X, and TikTok, ARC request email, and short/long author bios.
💰
Amazon Ads Kit
Genre-tuned keyword list, recommended campaign types, starting bid ranges, two pre-written headlines, and ACOS target.
🗓️
Next Steps
Prioritised actions for this week, this month, and the next six months — plus the most common mistakes authors in your genre make.

How it works

From purchase to plan in minutes

1
Checkout in seconds
Click the button, complete a standard checkout. No account required — just a secure one-time payment of $19.
2
Answer 8 quick questions
Right after payment you'll answer a short set of questions about your book and yourself. Takes under 2 minutes.
3
Get your plan
Your personalised playbook is generated immediately and delivered by email as a PDF — eight sections, ready to act on today.

Who it's for

Written for authors who are done guessing

Most marketing advice for self-published authors is either too generic to be useful, or assumes you have a team and a budget. This is different.

Just published, not sure where to start
Your book is live on Amazon and you don't know what to do next. Your playbook gives you a specific, prioritised action plan for the first 30 days.
Getting some sales, but growth has stalled
You've done the basics but momentum has flattened. Your playbook identifies the channels and tactics most likely to break through for your genre.
Tired of advice that ignores your genre
What works for romance doesn't work for business books. Your playbook is built around how readers actually discover and buy books in your specific category.

Why $19

The strategy a consultant would charge $500 for

An experienced book marketing strategist charges $200–$500 for a single consultation. We use AI + 12 years of real author data to deliver a more thorough, data-driven plan at a fraction of the cost.

Built from your actual book data
Not a fill-in-the-blanks template. The strategy is generated from your title, genre, description, and your answers.
Actionable from day one
Every section includes specific actions, not vague advice. The Copy Pack alone saves hours of writing.
One per book, no subscription
Pay once for each book you want a plan for. No recurring fees, no upsells required.

Custom Marketing Playbook

$19

One-time · Per book

  • Book Positioning & Amazon Categories
  • Optimised Description + 7 Keywords
  • Platform Setup Checklist
  • Reader Review Strategy
  • Audience Growth Strategy
  • Ready-to-use Copy Pack
  • Amazon Ads Starter Kit
  • Prioritised Next Steps
Get Your Playbook — $19

FAQ

Common questions

Is this really personalised to my book?⌄
Yes. After checkout you'll answer 8 quick questions about your book and yourself. The playbook is generated from your book's title, genre, description, and your answers. Two authors writing thrillers will get different plans if one is a former detective and the other is a retired nurse — those details change the marketing strategy significantly.
How long does it take to receive?⌄
After you complete checkout and answer the short setup questions, your playbook is generated and delivered by email within a few minutes. You'll receive a PDF you can save, print, or work through on screen.
What if I write in a niche or unusual genre?⌄
The strategy is built around your specific genre and reader audience — not a generic author template. Niche genres often have dedicated communities and platforms that mainstream advice ignores. Your playbook will address where your actual readers spend time online.
How is this different from just asking ChatGPT for marketing advice?⌄
Generic AI gives generic advice. Our playbook is built on 12 years of working directly with self-published authors across every genre — we know what actually works, what's a waste of time, and how the advice changes depending on whether you write cozy mysteries or business books. That knowledge is baked into what we generate.
My book is already published. Is a launch plan still useful?⌄
The core playbook is designed for authors at any stage — whether you published yesterday or two years ago. The positioning, Amazon setup, platform checklist, copy pack, and Amazon Ads kit are all immediately actionable regardless of when you launched.
I already have an ISBN Services account. Do I need a new account?⌄
No. If you registered your ISBN with us, your book data is already on file. Log in to your account, visit your book's page, and you'll see the option to get your playbook there — your book details will be pre-filled.
Can I get a playbook for more than one book?⌄
Yes — each playbook is for a single book. Each book has its own genre, audience, and context, so each gets its own strategy. Repeat purchases are $14.99 since your author profile is already on file.
5|5

3 review(s)

100% customers recommending this product

100%
0%
0%
0%
0%
Show the Certificate of Trust
  • For further information on the nature of the review controls, as well as the possibility of contacting the author of the review please consult ourTransparency Charter
  • No inducements have been provided for these reviews
  • Reviews are published and kept for a period of five years
  • Reviews can not be modified: If a customer wishes to modify their review then they can do so by contacting Verified Reviews directly to remove the existing review and publish an amended one
  • The reasons for deletion of reviews are availablehere.
All the reviews
5/5

I LOVE THE PLAYBOOK! Wow! I spent years writing my book and was so excited to finally get it published…but then I totally stalled out when it came to marketing. No one tells writers that marketing is the hardest part of publishing. It is. All my friends and family bought a copy of my book but then my sales just stopped. This Playbook is the answer!!! Seriously…it's amazing. It gave me a detailed, customized, super specific action plan to get MY book in front of the RIGHT readers. Best money ever spent. If you are a self-published author you NEED this Playbook!

Leah P. 26/05/2026 following an order made on 26/04/2026

5/5

This is an invaluable resource that triggered for critical and practical thinking of how to actually sell my book. Even if you’re working with a publisher and marketing consultants, you will pick up many ideas of value with this Marketing Playbook

Yonatan H. 21/04/2026 following an order made on 14/04/2026

5/5

This gave me an interesting perspective of the book and gave me a new way to approach marketing.

Bethany S. 20/04/2026 following an order made on 07/04/2026

View All of Our Reviews Here

Cyber Monday Offer End In

Hours
Minutes
Seconds