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Goodbye, Churn. Hello, Growth!
Mary Poppen
✦ Book

Goodbye, Churn. Hello, Growth!

by Mary Poppen

Business Hardback 2022 120 pages
$25.00

About This Book

Customer-centricity has always been key to the businesses that we’ve run. Our vision is to create a world where every company has access to the most accurate customer intelligence. Why? So employees and leaders can transform their companies into customer-centric organizations and have the tools to retain, grow, and delight their customers. In the ideal scenario, customer intelligence will serve as a real source of truth for leaders to confidently and accurately make decisions instead of relying on biased opinions and assumptions. Imagine a world where you don’t have to troubleshoot. You don’t have to wait and see. You don’t have to guess. Through Customer Intelligence, you can not only name the causes of churn, but you can predict customers who may churn and take action to salvage and restore the relationship before it’s even in jeopardy. Imagine the same applied to expansion. Customer Intelligence is what’s next in the marketplace. Actually, it’s right now. Join Hannah and her fabled team at Customer-Centeric Inc. (CCI) as they begin their own journey toward Customer Intelligence. You may see many of your own experiences reflected in hers as she works to gain insights across all functions to dig her company out of a churn spiral. There is a narrative being written about your company’s future. The question is, will you read it?

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