MIND-TO-MARKET ENTREPRENEURSHIP PRACTICE TOOLBOX

MIND-TO-MARKET ENTREPRENRUSHIP PRACTICE TOOLBOX promotes the practical definition of entrepreneurship as the business of getting things done in ways that can result in the creation of value and wealth. The express implication of this practical definition of entrepreneurship is that an entrepreneur is a person who knows both what needs to be done to create value and wealth and how best to get it done! However, though entrepreneurs are best known by their creative enterprise and outstanding productivity, it is important to understand that entrepreneurship requires more than the knowledge of what is to be done to create value and wealth and how to get it done. Though entrepreneurial knowledge is the main resource that drives the creative processes of entrepreneurship, the desired results of entrepreneurship cannot be achieved without the deployment of the entrepreneurship practice tools that are the principal means of entrepreneurial execution and delivery! Though entrepreneurial knowledge is the most important requirement for the practice of entrepreneurship, it is never a substitute for the tools which enable entrepreneurs to move from the development of outstanding entrepreneurial knowledge to the demonstration of the outstanding execution and delivery that guarantees their overall success! Since entrepreneurship is wholly result-oriented and performance-driven and therefore, profoundly action-centred, it boils down to having the right tools needed to get the job done or make it happen! Thus, entrepreneurial performance is ultimately determined by the range and quality of Entrepreneurship Practice Tools that are brought into play. That is, the quality and size of value or wealth that can be consistently created is ultimately determined by the size and quality of the practice tools that can be consistently developed and deployed. The highlight of this practice toolbox is the introduction of the new entrepreneurship practice paradigm and the new tools that will drive it. While the new entrepreneurship practice paradigm is the mind-to-market entrepreneurship paradigm, the new tools that will be used to practice mind-to-market entrepreneurship are known as the Wealth-Wheel and the Entrepreneurial Chain. In the 21st century, entrepreneurship mainly be practiced by spinning the Wealth-Wheel and driving the Entrepreneurial Chain.