THE ENTREPRENEURSHIP MASTER-PLAN

THE ENTREPRENEURSHIP MASTER-PLAN is the creative construct that is needed to both drive the re-thinking of the fundamentals, critical tools and practice of entrepreneurship and trigger 21st century entrepreneurial change! Therefore, the introduction of the concept of the Entrepreneurship Master-plan is intended to provide a template that can be used to engineer much-needed entrepreneurial change in terms of significantly improving the current thinking, critical tools and practice of entrepreneurship to better respond to the challenges of creating value and wealth in the 21st century! Since the Entrepreneurship Master-plan is conceived as the creative means of engineering much-needed entrepreneurial change, its development must be hinged on the clear definition of what constitutes entrepreneurial change. Entrepreneurial change includes all new developments in the knowledge, systems, methods, processes and tools of entrepreneurship which are capable of significantly improving the creation of value and wealth. In view of the reality that however great an invention or innovation may be, it can only become marketable and economically-viable when it is linked to entrepreneurial change in terms of proving its ability to act as a new or improved means of either delivering a particular value-adding service or range of value-adding services or delivering significant non-service value-addition, it is obvious that entrepreneurial change also serves as the catalyst and crown of all scientific, technological, organizational and social inventions and innovations! Both the novelty of the concept of the Entrepreneurship Master-plan and the definition of entrepreneurial change underscore the urgent need for new thinking on the fundamentals, critical tools and practice of 21st century entrepreneurship! The key to re-thinking the fundamentals, critical tools and practice of 21st century entrepreneurship is the recognition of the fact that the greatest value and wealth can only be created by keeping the creative fundamentals of entrepreneurship continuously focused on the pursuit of entrepreneurial change! As the master-builders of all economies, entrepreneurs definitely deserve an entrepreneurship master-plan. The development and publication of the Entrepreneurship Master-plan marks the beginning of a new conversation on the urgent need to re-focus the theory and practice of 21st century entrepreneurship on the pursuit of entrepreneurial change.