Towards Monetising The Human Touch In The Banking Industry

This book is for banking executives who need to create a competitive advantage through the cultivation of trusting relationships with their customers, especially in the consumer and SME segments. The banking industry has not been exempted from disruption in recent years. With new banking start-ups and neo-banks, there is a clear and present threat to traditional financial institutions when it comes to maintaining top-of-mind awareness in the eyes of their customers. In the current climate, it's easy for retail bankers to presume that upping their organisation's digital game will be the key to staying relevant. Unfortunately, simply implementing cloud services and creating more digital products is not enough to win this battle. The challenge is not one of technology but of customer engagement. In "Towards Monetising The Human Touch In The Banking Industry", Angelo Canepa urges banking executives to reassess the problem and approach it from the customer’s viewpoint. The book provides a clear look at the issues faced by retail bankers today, while highlighting the key strategic assets that traditional banks are all too often overlooking: their existing customer relationships and their branch network.